We help organizations use email to inform and engage constituents, and to connect people to their websites.
We also provide strategic communications consulting. This might involve writing and editing content, training staff in how to write engaging content for the web, or helping devise strategies for incorporating Facebook, MySpace, and other popular sites into an organization's online communication strategy.
When it comes to email campaigns, we provide the following servies:
- Everything you need to get started, including strategic electronic communications planning when needed.
- Deployment of any new tools, including custom development if/when needed.
- Customized templates that match the look and feel of your website or other communications.
- Training how to use the system.
- Integration with your website and database systems when needed.
- Click-through tracking and reporting to establish how many people are opening the emails and how many are clicking through to your website.
- Need something else? Ask us and we can probably help.
Tools we recommend
The right tool can be different depending on an organization's goals.
For email newsletters, action alerts, and other broadcast communications, Constant Contact is an affordable tool that works well.
Sometimes PHPList, WhatCounts, or CiviCRM's bulk email tool is a better fit.
For discussion email lists, we recommend Sympa or Mailman. NPOGroups offers a great affordable service for organizations that prefer not to use one of the advertisement-ridden free services.